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The prototype review

Today the prototype of the card game was shown to 'its not just a shop' who may be willing to take on the souvenir. The product so far is a series of mixed illustrations that don't all coincide with one another. However it was suggested it works well for the basis of London and its diversity. The cards box was in the form of a suitcase but this was done unintentionally and actually works with the commuters category that will be one of the groups in the game. The name is possibly 'Chaotic Capital'.

Illustration mock ups

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happy families reference

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Happy Families

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The classic game happy families is our main focus. The original game is pretty outdated and in some instances quite offensive in today's environment. Our drive for this project is something fresh and new that is more of an observation of London today and has quite a contemporary tone of voice. The box could be sustainable recyclable paper with laminated recycled plastic and the card box could fold out to reduce the amount needed to complete the full design. Something nice with resources in mind. The game would be more of something to treasure as well as to enjoy and use to pass time.

Playing cards?

Studying the textures of the city, whether thats the patterns on the tube seats, or the signs and pavements. The design of the card could have these colourful arrangements as a homage to the fabrics of the capital. Theres this use thats more than novelty with cards and they have been around for decades, so would be great to put a modern and fresh spin on them.

The empty bus

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Commuters on bus - Illustration
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Lady on tube

Museum of London - Displays

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Museum of London - Gift shop

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Visiting the museum not only gave an insight to Londons past but more importantly the many forms of london based souvenirs that are being sold. As a group working on the development of the souvenir, we studied the obvious past but looked deeper. The shop widened our approach to the 'typical' souvenir, and showed the paths that havent properly been investigated and turned into somet hing quite interesting. 
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London Olympics 2012 torch sculpture

De-coding the city

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To get underneath this project and to produce an honest interpretation of what we want, we looked at what makes London. Whether an off licence or the weather, we looked at whats the city's life is. The people. Personally for me its the speed, rush hour is the pursuit to get somewhere and things get intense.

Pub visit

Started the day with a pint and discussed our first move. Follow 'souveniroflondon' on Instagram, which will be our mood board of London. Documenting textures and visuals of our experiences. It is what it is.

'Find the Gap'

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This is a £3.99 souvenir of London. A condom. London, latex and wit have never complemented each other so well, this is the beginning of the process that shows a group of people create an honest and true depiction of London in souvenir form. An essence of our experiences of the city will be the backbone of this documentary of inspirations and progress behind its making.